Читать «Начни с «Зачем?». Как выдающиеся лидеры вдохновляют действовать» онлайн

45

Malcolm Gladwell, The Tipping Point: How Little Things Can Make a Big Difference. New York: Back Bay Books, 2002

46

Малкольм Гладуэлл / Переломный момент. Как незначительные изменения приводят к глобальным переменам; [пер. В. Н. Логвинова]: Москва, Альпина Паблишер, 2015.

47

Everett M. Rogers, Diffusion of Innovations. New York: Free Press, 2003

48

Джеффри Мур / Преодоление пропасти. Как вывести технологический продукт на массовый рынок; [пер. К. С Головинского]: Москва, Манн, Иванов и Фербер, 2013.

49

Geoffrey A. Moore, Crossing the Chasm. New York: Collins, 2002

50

John Markoff, «Netscape Pioneer to Invest in Smart VCR», New York Times, November 9, 1998, http://query.nytimes.com/gst/fullpage.html?res=9F0DE0D6133EF93AA35752C1A96E958260

51

http://www.tivo.com/abouttivo/aboutushome/index.html

52

Roy Furchgott, «Don’t People Want to Control Their TV’s?» New York Times, August 24, 2000, http://www.nytimes.com/2000/08/24/technology/don-t-people-want-to-control-their-tv-s.html

53

Bradley Johnson, «Analysts Mull Future Potential of PVR Ad-Zapping Technology», Advertising Age, November 4, 2002, http://people.ischool.berkeley.edu/~hal/Courses/StratTech09/Lectures/Networks/Articles/tivo-losing-money.html

54

Martin Luther King Jr., «Letter from a Birmingham Jail», http://www.thekingcenter.org/prog/non/Letter.pdf

55

«Steve Ballmer Going Crazy», March 31, 2006, http://www.youtube.com/watch?v=wvsboPUjrGc

56

http://www.gatesfoundation.org/Pages/home.aspx

57

Nick Greene, «Neil Armstrong Biography: First Man of the Moon», About.com, http://space.about.com/od/astronautbiographies/a/neilarmstrong.htm.

58

«Abernathy, Ralph David (1926–1990)», Martin Luther King, Jr., Research and Education Institute, http://mlkkpp01.stanford.edu/index.php/kingpapers/article/abernathy_ralph_david_1926_1990/

59

Thomas Friedman, The World Is Flat: A Brief History of the 21st Century. New York: Farrar, Straus and Giroux, 2005

60

Томас Фридман / Плоский мир. Краткая история XXI века; [пер. М. Колопотина]: Москва, АСТ, 2007

61

Bob Thomas, Building a Company: Roy O.Disney and the Creation of an Entertainment Empire. New York: Disney Editions, 1998

62

Kevin Freiberg and Jackie Freiberg, Nuts! Southwest Airlines’ Crazy Recipe for Business and Personal Success. New York: Broadway, 1998

63

Steve Wozniak, personal interview, November 2008

64

Randy Alfred, «April 4, 1975: Bill Gates, Paul Allen Form a Little Partnership», Wired, April 4, 1975, http://www.wired.com/science/discoveries/news/2008/04/dayintech_0404.145

65

Ann Oldenburg, «7M car giveawaystuns TV audience», USA Today, September 13, 2004, http://www.usatoday.com/life/people/2004-09-13-oprah-cars_x.htm

66

http://www.efefoundation.org/homepage.html; Lisa Takeuchi Cullen, «Gainful Employment», Time, September 20, 2007, http://www.time.com/time/magazine/article/0,9171,1663851,00.html; Ron Bruder, personal interview, February 2009

67

«I Have a Dream – Address at March on Washington, August 28, 1963. Washington, D.C.», MLK Online, http://www.mlkonline.net/dream.html

68

Brendan I. Koerner, «Soldiers and Their Backward Flags», Slate, March 18, 2003, http://www.slate.com/id/2080338/

69

President Ronald Reagan’s Address Before a Joint Session of the Congress Reporting on the State of the Union, January 26, 1982, http://www.c-span.org/executive/transcript.asp?cat=current_event&code=bush_admin&year=1982

70

Randy Fowler, general manager of a Harley-Davidson dealership in California, personal interview, January 2009

71

http://www.apple208m/pr/library/2003/oct/16pepsi.html

72

«2006 Volkswagen Phaeton Review», Edmonds.com., http://www.edmunds.com/volkswagen/phaeton/2006/review.html; «VW analyses Phaeton failure, reveals new details about next-gen model», MotorAuthority.com, February 18, 2008, http://www.motorauthority.com/vw-analyses-phaeton-failure-reveals-new-details-aboutnext-gen-model.html

73

Sam Walton and John Huey, Sam Walton: Made in America; My Story. New York: Bantam,1992

74

U.S. Small Business Administration, Offi ce of Advocacy, http://www.sba.gov/advo/stats/sbfaq.pdf

75

Bob Ortega, In Sam We Trust: The Untold Story of Sam Walton and How Wal-Mart Is Devouring the World. New York: Kogan Page, 1999

76

Walton and Huey, Sam Walton

77

http://walmartstores.com/CommunityGiving/8508.aspx

78

«Wal-Mart Wage and Hour Settlement», Wal-Mart Watch, http://action.walmartwatch.com/page/-/Wal-Mart%20Wage%20and%20Hour%20Settlement.pdf

79

Gene N. Landrum, Entrepreneurial Genius: The Power of Passion. New York: Brendan Kelly Publishing Inc., 2004

80

http://walmartstores.com/FactsNews/NewsRoom/8224.aspx; http://investors.target.com/phoenix.zhtml?c=65828&p=irol-homeProfi le

81

http://www.gatheringoftitans.com/

82

Christina Harbridge, personal interview, November 2008; http://christinaharbridge.com/blog/

83

Dwayne Honoré, personal interview, December 2008; http://www.dhonore.com/explore.cfm/ourcompany/owner/

84

«Gates exits Microsoft to focus on charity work», MSNBC News Services, June 27, 2008, http://www.msnbc.msn.com/id/25408326/

85

http://www.microsoft.com/about/companyinformation/ourbusinesses/profi le.mspx

86

Andrew Pollack, «Apple Computer Entrepreneur’s Rise and Fall», New York Times, September 19, 1985, http://query.nytimes.com/gst/fullpage.html?res=950DE7DA 1739F93AA2575AC0A963948260&scp=3&sq=apple%201985%20jobs%20resigns&st=cse.

87

«Marketing Genius for Pepsi and Apple: John Sculley III, WG’63», Wharton Alumni Magazine,Spring 2007, http://www.wharton.upenn.edu/alum_mag/issues/125anniversaryissue/sculley.html

88

Triumph of the Nerds: The Television Program Transcripts: Part III, PBS, http://www.pbs.org/nerds/part3.html

89

Brian O’Reilly, «Apple Computer’s Risky Revolution», FORTUNE, May 8, 1989, http://money.cnn.com/magazines/fortune/fortune_archive/1989/05/08/71954/index.htm

90

Steve Lohr, «Can Michael Dell Refocus His Namesake?» New York Times, September 9, 2007, http://www.nytimes.com/2007/09/09/technology/09dell.html

91

http://www.starbucks.com/aboutus/Company_Timeline.pdf

92

«Text of Starbucks Memo», Wall Street Journal, February 24, 2007, http://online.wsj.com/public/article/SB117234084129218452-hpbDoP_cLbOUdcG_0y7qLlQ7Okg_20080224.html?mod=rss_free

93

Burt Helm and Jena McGregor, «Howard Schultz’s Grande Challenge», BusinessWeek, January 9, 2008, http://www.businessweek.com/magazine/content/08_03/b4067000369003.htm?chan=top+news_top+news+index_businessweek+exclusives

94

Howard Putnam, personal interview, October 2008

95

Colleen Barrett, personal interview, December 2008

96

http://fi ndarticles.com/p/articles/mi_m3092/is_n8_v31/ai_12098902/

97

Sam Walton and John Huey, Sam Walton: Made in America; My Story. New York: Bantam, 1992

98

Ibid

99

Matthew Boyle, «Why Costco is so addictive», FORTUNE, October 25, 2006, http://money.cnn.com/ magazines/fortune/fortune_archive/2006/10/30/8391725/index.htm

100

Alan B. Goldberg and Bill Ritter, «Costco CEO Finds Pro-Worker Means Profi tability», ABC News, August 2, 2006, http://abcnews.go.com/2020/business/story?id=1362779

101